Mid Day has appointed Manajit Ghoshal as CEO of Mid Day Infomedia Ltd., a newly formed subsidiary company of Mid Day Multimedia Ltd.,that will include the print and dotcom business of the group. Manajit will lead the initiative of making Mid Day into a multi-city and multi-media brand. He will also continue to be the CFO for the entire MiD DAY group.
Manajit joined the group 6 years ago as its CFO and soon became part of the Strategic Board of the company. As a testament to his commitment and thorough knowledge of the group’s business, its strategy and implementation, he has now been given this additional responsibility.
With print editions in Bangalore and Delhi thriving alongside Mumbai’s 29 year old flagship edition, and a Pune edition coming soon, Manajit’s focus is on turning Mid Day into an effective multi-city and multi-media brand, with a strong local focus be it news or information on what’s on in the city, for its YUMPI audience (Young Urban Mobile Professionals of India).
Says Manajit, “What sets Mid Day apart is its strong and unmatched local focus and relevant information for young urban audiences, both online and in print. That is our goal, to be the best place for local news, nationally.”
“Our site already has a tie up with Dailymotion and now with You Tube India, allowing users to upload videos on the site. In addition social networking features, blogging etc. are aimed at encouraging user-generated-content, and developing local YUMPI communities online,” he adds .
Says Tariq Ansari, Chairman, Mid Day Multimedia Ltd. “Mid Day is already a national brand with a clear local focus, and we have plans to enter new markets within the country soon. This requires a change in mindset both internally and externally. Manajit’s experience with strategy and implementation at MiD DAY, make him the ideal candidate to help us deliver the multi-city, multi-media plans for the business.”
Mid Day is the flagship brand of Mid Day Multimedia Ltd., a company listed on the stock exchange. India’s No.1 afternooner and the only one of its kind, Mid Day has been the quintessential mid-work break the YUMPI takes in the middle of the day.
Over the last year, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Based on findings from a research it commissioned to better understand YUMPI motivators and media habits, the product has undergone a metamorphosis to play a more vital role in YUMPI life. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, Mid Day’s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting.
To add to the dynamic product delivery through content, Mid Day has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives such as Impact Covers and promotional activities like Media Nights. Its other unique in-office engagement programs such as the ‘Bollywood Lunch Contest’ and ‘Movie with the Stars’ have been successfully communicating the brand philosophy while upping its readers’ engagement with Mid Day and unique platforms of delivery for its clients.