Malavika R Harita, CEO, Saatchi & Saatchi Focus took over as the President of The Advertising Club Bangalore for the year 2009-10 from PR Satheesh, COO, Tag Media Network on the 7th of January.
The Advertising Club Bangalore has been fairly active though low key over the last few years. The Big Bang which is the annual awards function has been extremely popular and very well attended as have the various sports events the club has been running.
The new committee is an interesting mixture of old and new members as well as some advertising stalwarts who have been associated with the Ad Club over the last 15 years and have been instrumental in building it up.
The members of the committee include PR Satheesh, Arvind Kumar, CEO, Visar Media and who is also Executive Director of Ad Club, RT Kumar, MD Oysters Advertising, Mythili Nirvan, MD, Prachar Media Solutions, Rajesh Gangwani, Senior VP, JWT, Prateek Srivastava, Group President, Ogilvy, South, Darshan M, COO, Deccan Chronicle, Mala James, VP, MAA Communications, Manohar Mason, MD, Pentagon Communications, Navin Nair (Head PR Madison Communications, Bangalore and Prithviraj Sen Gupta, Senior Planning Manager, Madison Media.
Malavika’s agenda for the club is to have regular activities across the year. ” I would like to broad base the activities so that we have a mix of cerebral and sporting events. Some lectures and panel discussions are on the anvil where I am hoping to invite luminaries from the industry to come and share their knowledge and experiences with the club. The Big Bang format also needs to be looked at and changed to include awards for effectiveness and new communication media which are gaining ground like recruitment, interactive and consumer engagement. We would like to make the Big Bang award an aspirational one. Popular activities like quizzes, online contests and college programs are also being planned to involve a younger audience.”