MakeMyTrip Extends Brand Promise to ‘Hotels Unlimited’

make_my_tripHyderabad: MakeMyTrip, India’s leading Travel Company announced its focus on the Hotels business by extending its Brand Promise to ‘Hotels Unlimited’.

Last-Minute Hotel Deals are a boon for last-minute and spontaneous travel plans. MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under Last-minute deals. Customers will receive discounts of at least 30% on these deals.  Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip website, making it very easy for customers to find such deals.  Travellers on the move can also access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.

Speaking on this occasion,  Deep Kalra, CEO & Founder, MakeMyTrip.com said, “We wish Sunrisers Hyderabad the very best before the start of the 2013 IPL season and look forward to their performance. MakeMyTrip is also launching a new campaign to coincide with the excitement of the IPL. As a Company, we endeavour to make all aspects of Travel easy and fun. Accommodation is one of the biggest concern-area for any traveller. Today we are proud to extend our Brand-promise to “Hotels Unlimited” by offering the widest range of Hotels with the Best deals in India.”

At this event, MakeMyTrip shared details on a new marketing campaign targeted at growing its Hotels business. The new campaign will extend the brand promise from Memories Unlimited to Hotels Unlimited, by showcasing the brand’s strength and value-proposition of ‘widest range of Hotels with Best deals’. The Television commercial for this campaign will feature the team’s players including Shikhar Dhawan, Cameron White and Ishant Sharma. Keeping with the witty, humorous and quirky tone of previous brand campaigns, the new commercial will demonstrate the positive effect of a good Hotel experience.

Mr. Kalra further elaborated, “Our twin offerings of Money-Back Guarantee and Last-Minute Online Hotel deals are targeted at building greater customer-confidence in booking hotels online. Last-Minute Hotel Deals service offers deep discounts for same-day Hotel bookings. These are accessible both on the website as well as mobile devices.”

 

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