Much awaited daily Newspaper from India Today group will hit New Delhi newsstands on Friday. The newspaper has been named Mail Today and is backed by Associated Newspapers (Publishers of Daily Mail) ,UK.
Daily Mail is second largest selling daily newspaper in Britain which is known for its women oriented content. Mail Today will also target women readers and will be offering six to nine pages daily to the womenfolk.
‘A breed apart from other dailies ,Mail Today will be liked by every Indian’ Arun Puri, Chairman, India Today group said.
The 48 page tabloid will initially be printed from New Delhi . The publishers plan to add more printing centres in future.
The star attraction of Mail Today will however be its unique content. The publication besides adopting the Britain (Daily Mail) formula will also focus on middle class and will emphasize on family values.
‘The newspaper will highlight the people who want to raise their voice for the upliftment of the society’ Bharat Bhushan, Editor, Mail Today said.
Booming Indian economy has given rise to advertising and Indian media market is attracting foreign investment. Media investment in India is on an explosive growth path and is expected to exceed $5 billion next year and possibly hit $10 billion by 2011, according to a new study from UK-based global media investment management company GroupM.
India has recently added a number of publications which are being backed by leading foreign media brands like The Wall Street Journal, Independent News & Media (Ireland) and Conde Nast Publications.