Mahindra & Mahindra Ltd. (M&M), part of the US $6.7 billion Mahindra Group, has announced the launch of Flyte as its first two-wheeler brand offering across all markets in India. This is part of the company’s strategy following the acquisition of the business assets of Kinetic Motor Company in late 2008. With this foray, M&M now caters to customers across a wide portfolio of product categories ranging from two wheelers and three wheelers to utility vehicles, commercial vehicles and passenger cars.
The two-wheeler products will cater to the personal mobility requirements of customers across the country. Mahindra & Mahindra’s stringent quality standards, which are a part of its customer centric approach, will be reflected in the Flyte.
Anoop Mathur, President – Two-wheeler Business, Mahindra & Mahindra Ltd, said, “The introduction of the Flyte marks the beginning of our two-wheeler foray. It will be our endeavour to present customers with more products that carry the quality and legacy of the Mahindra Group. We use the design and engineering services of all our affiliates including the Italy based Engines Engineering in all our product development work to give technologically superior products to our consumers. .
The Flyte is a 125cc automatic scooter that boasts of several class-defining features such as front fuelling, the largest storage space in its class and 4-in-1 anti-theft key. It has a powerful 125 cc engine and telescopic suspension which ensure a smooth ride. It will be available at 238 dealerships in tier 2 and 3 cities as the flagship model from Mahindra. This network will be increased over a period of time.
Mahindra is already the market leader in utility vehicles in India and makes a wide range of vehicles including MUVs, LCVs, passenger vehicles and three wheelers. The company offers customers over 20 models including new generation utility vehicles like the Scorpio and the Bolero. Over the years, Mahindra has been steadily growing in stature as an international automotive major with a footprint in several countries across the world.