MagicBricks.com emerges leader among Indian property portals

magicbricks_pic_logoNew Delhi: The February 2013 ComScore report released recently has declared MagicBricks.com as emerged as the No 1 Property Portal on all traffic metrics of audience measurement in its report. ComScore is the internationally recognized media metric tracker for internet portals.

Historically, MagicBricks.com held the No 1 position in rankings for Unique visitors, Visits and Daily Visitors, but had lagged behind competition on Page Views. The latest comScore report states in clear terms that MagicBricks.com is now the No 1 on PageViews as well as total time spent and has clearly surpassed competition on all parameters. Magicbicks.com has also grown its lead on visits and daily visitors.

This means that there are more users on MagicBricks.com (Total Unique Visitors), who come more often (Total Visits), spend more time (Total Minutes) and are more engaged by the content (Page Views) than any other Property Portal in India.

The below graphs explain this. MagicBricks.com’s closest competitor, had claimed No 1 status using pageviews as a Metric in the past even though MagicBricks.com was ahead on all other parameters. Now, it is clearly evident that MagicBricks.com is ahead on each and every measure.

“This is a major achievement for MagicBricks.com because this clearly acknowledges the dominance that we have been able to build in Online property classifieds. We would like to thank our users for making us No 1 across every single traffic metric. These results are an outcome of the insight-driven, product and content solutions developed by us that have delivered value to our users. Not just comScore, but Google Trends as well as other sources are showing the same trend that we are now the undisputed leaders in this space” Says Sudhir Pai, Business Head, MagicBricks.com.

MagicBricks.com theme campaign featuring the mascot Rajan is currently running on TV, Print, Radio and Online What is of particular interest to note is that this report pertains to a period before the launch of this  Campaign and TV Commercial.

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