International Cars & Motors Ltd. has given its creative duties to Macaw Inc., the creative division and advertising outfit of INCL group. Agency cracked the business proposal after going through multiple pitching processes.
News Communications, the PR outfit of INCL group is providing PR services to International Cars and Motors Ltd. (ICML) since last one and a half years. After being satisfied with the Public Relation services of News Communications, ICML, the group Company of Sonalika has appointed Macaw Inc. as its creative partner.
Commenting on this achievement, Prashant Kumar, Director & CEO, INCL Group said “We have been providing International Cars & Motors Ltd. with appropriate PR services that helped in enhancing their brand value. As we understand them and their brand requirements better, therefore, they vested faith in us for their creative needs as well.”
International Cars & Motors Limited (ICML) is a venture of Rs 5000 Crores Sonalika Group. They have manufacturing units in Himachal Pradesh and is known for MUV that has created ripples in the automobile industry off late. Mr. L.D. Mittal is the Chairman of the group company. Mr. Deepak Mittal is the Managing Director and Mr. Raman Mittal is the Executive Director of ICML. Mr. Raman Mittal is taking care of Company’s ambitious ‘World Car’ Project.
The company possesses a world class production facility in Amb, Himachal Pradesh. This plant is centrally air-conditioned and has a pollution free environment engaged in manufacturing Multi Utility Vehicles and Sports Utility Vehicles. It holds the capacity to produce 2000 MUVs per month that comes to 24000 MUVs in a year.