Lux ONN, the premium undergarment brand has named outdoor agency Global Advertisers as AOR third year in a row .
The agency conceptualized, identified the key areas and judiciously selected the media-mix for the campaign of Lux ONN.
Commenting on this campaign, Sanjeev Gupta, Global Advertisers, said “The long association is a testimony of our team efforts in executing the outdoor campaign which not only gives ensured returns on the investment but maximizes brand’s visibility in manifolds”.
“In 2011, Lux ONN was our first client of this sector, they never advertised on outdoor before, so convincing them for an outdoor campaign was our initial challenge, but now they understand the strength of this medium in reaching out to their customers. Today, they are assigning budget for the outdoor campaign from their annual budget for the marketing and promotion. With the support of our research and media planning team, today we have Amul, Jockey, Dollar, Rupa as our clients for many years,” Sanjeev Gupta said