Lowe Singapore creates Asian Marketing Effectiveness Festival campaign

Singapore :The 2012 Asian Marketing Effectiveness Festival, the region’s must-attend learning platform and awards for effectiveness, is now open for Delegate registrations.

Taking place 26 and 27 April at the Pudong Shangri-La hotel in Shanghai, China, the event is attended by senior marketers, heads of agencies, brand pioneers, consumer and customer insight professionals and media owners.

The delegate registration includes two-days of thought-provoking seminars presented by leading industry figures, a showcase of the best marketing effectiveness work produced in the region, admittance to networking events, as well as the exclusive Asian Marketing Effectiveness Awards Ceremony on the final evening of the event, to honour and celebrate the region’s achievements and collaborative efforts between client marketers and agencies as the winners are revealed.

Delegates registering before 25 February can enjoy an early bird fee of US$575.

“Building on the success of nine years of the Marketing Effectiveness Festival, we look forward to another inspiring and challenging event next April. It’s a chance to learn from global leaders about the current industry trends and changes, network with like-minded people and see the best cases of effective brand development,” says Myriam Coupard, AME Festival Director.

The Asian Marketing Effectiveness Festival today launched its 2012 marketing campaign to promote the event. Created by a creative team from Lowe Singapore led by Chief Creative Officer Dominic Stallard, winner of a Cannes 2011 Gold Radio Lion and the Spikes Asia 2011 Radio Grand Prix, the print and online ads will start to roll out across the region from now and leading up to the event.

Commenting on the works, Dominic Stallard says, “We are thrilled to be partnering the AMEs in 2012 and look forward to the impact this campaign will have on the success of the festival. Creating a campaign for effectiveness was an interesting challenge. The campaign idea, Expect Results, goes to the core of the issue. Results are seen when ideas meet opportunities, and AME awards recognise those who engineer these coincidences.”

In 2011, over 400 delegates attended, and more than 850 submissions from 19 countries were entered into the AME awards, making it the largest regional marketing effectiveness competition in the region.

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