Singapore :comScore, Inc. has released results from a study on the online travel industry with a focus on the Asia-Pacific region. The report found that in the past year, low-cost airline websites have experienced strong growth in visitation as consumers continue to search for the best travel deals online. The report Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific, released by comScore and the Pacific Asia Travel Association (PATA), provides insight into consumers’ usage of online travel sites with a particular focus on low-cost airline audiences.
“Across the globe, consumers continue to turn to the web for their travel needs,” said Joe Nguyen, comScore vice president for Southeast Asia. “From researching destinations to shopping for the best prices and deals to actually making airline ticket and hotel purchases, the convenience of the online channel is vital in supporting consumers’ many travel decisions. Building a strong online brand and integrated digital strategy is critical for suppliers and OTAs alike in this fast growing market segment in Asia.”
In the Asia Pacific region, low-cost airlines have generated significant audience growth over the past year as attractive offers and promotions have prompted more consumers – and especially younger travelers – to consider these airlines. Malaysian discount airline Air Asia grew its audience by an impressive 1.2 million visitors in the past year to help maintain its lead as the top-visited low-cost airline site in the Asia Pacific region. Tiger Airways posted the strongest rate of growth, more than tripling its online traffic to 1.8 million visitors, while Malaysia’s Firefly and India’s Indigo posted strong growth rates of 89 percent and 70 percent, respectively.
The comScore and PATA report, Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific, provides insight into consumers’ use of online travel sites with a particular focus on low-cost airline audiences.