Look – the UK’s first glossy high street fashion and celebrity style weekly – has stormed into the ABC rankings with a debut circulation figure making it the biggest selling fashion title on the UK newsstand in total volume terms.
Launched in February and backed by an £18million investment, Look delivers an incredible debut ABC of 318,907 – smashing sales expectations and proving it’s the hottest title on the UK newsstand. With sales of over 1.3 million copies every month, the magazine is on target to deliver £21million in annual retail sales value, making an instant debut in the UK newsstand RSV top ten.
IPC Connect managing director Evelyn Webster adds: “Look has enjoyed phenomenal success – in total volume terms it has instantly become the biggest selling fashion magazine in the UK. The high street fashion market has never been hotter – young women are relishing their decade of indulgence and Look is their perfect weekly fashion fix. Editor Ali Hall and her amazing team have brought genuine innovation to the weeklies sector, and they’re rightly reaping the rewards.”
Publishing director Julie Lavington adds: “Look has captured a truly unique position in the market – it’s the first weekly high street fashion bible for women whatever their budget, size, shape or style. It responds to women’s insatiable appetite for shopping, and their incredible fascination for celebrity fashion and gossip. Add to that gripping real life stories, wearable beauty and reader service that covers every aspect of young women’s lives and it’s unputdownable!”
In creative development for 18 months, Look hit newsstands to critical acclaim in February as IPC Media’s biggest ever launched. Delivering an unparalleled mix of up-to-the-minute affordable fashion, high street shopping advice, celebrity style and gossip, it’s the glossy, fast fashion fix for today’s discerning young woman.
Look is on sale every Tuesday, with a cover price of £1.30.