New Delhi : Lodestar UM had set up an OOH specialist for their expanding Indian market by tying up with Greenline, which has extensive experience of over 18 years in quality OOH media. The new Lodestar UM-Greenline OOH vertical has been christened GLO and will provide 360 degree services in the OOH domain and with a projected turnover of INR 100 crores in the first year.
Leveraging on the strengths of the two agencies, the new OOH outfit, GLO has already started work on accounts like Tata Motors, Coca Cola and many more. Lodestar, as an integrated marketing solutions provider recently boosted its presence in India by winning the 1st Gold ever for India at Cannes Lions 2011 for its campaign for Garnier.
Raminder Singh, Managing Director, Greenline, will head the new OOH outfit. He felt that this tie-up with one of the most aggressive and fastest growing media agencies in the country would galvanize the growth of this vertical, and that the opportunities and learning would be immense in interfacing with Lodestar UM’s premier roster of clients like Coca Cola India, Tata Docomo, Mahindra MasterCard, and Microsoft, to name a few.
Besides Delhi and Mumbai, GLO also has offices in Bangalore, Hyderabad, Kolkata, Punjab (Jalandhar, Ludhiana, Amritsar), and is in the process of setting up an office in Lucknow to service the Coca Cola business. Key people from Madison’s Platinum Outdoor and Reliance Broadcast Network Ltd’s BIG Street are slated to join the new organization over the next few weeks.
Meanwhile, some key appointments have been made to augment the GLO team. Chandeep Bindra has been roped in as Group Head – Client Servicing. With an experience of eight years in Marketing/Marcom, Bindra’s last assignment was with Reliance Communications Ltd (Punjab), where he served as Manager – Marketing, for around two and half years. The new OOH outfit is augmenting its pan India team with key appointments of top professionals to consolidate as well as expand the existing business of the new entity.