This account was won post a multi-agency pitch earlier this year. According to sources, around 5 creative agencies participated in the pitch.
Says Prakash Joannalagadda – CEO and Executive Director, Lubes Division, Total Oil India, “We are pleased to have L&K Saatchi & Saatchi on board for our lubes business and look forward to fruitful association with them. We believe the L&K Saatchi & Saatchi team will partner us to meet our objectives in this market.”
Anil S. Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, said, “We have been closely associated with the automotive segment for close to 7 years now…which is significant period in the history of this organization. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all at the pitch. We’re looking forward to a rewarding partnership with this client team.”
The agency team that worked on the pitch comprised resources with extensive automotive experience like Charles Victor, NCD along with a core account management and planning unit.