Lionsgate, Hulu, Microsoft, Google hit the CASBAA Trail

Hong Kong: With a record sign up for the CASBAA Convention 2010 in Hong Kong, October 25th-28th, the Asia Pacific pay-TV industry coalition has announced a list of late entry thought leaders drawn from global market makers, Lionsgate, Microsoft, Hulu, Google and Adobe.

On Tuesday October 26th Opening Keynote Speaker Michael Burns, Vice Chairman of US next generation film and television production studio Lions Gate Entertainment, will outline the global challenges and opportunities for the producers of hit shows such as “Mad Men” and the distributors of a suite of new channels specifically designed for the Asia Pacific pay-TV market.

Meanwhile, in the closing segment of the Convention 2010, “The Show Stopper”, Johannes Larcher, SVP International of on-line video service, Hulu, outlines a ground-breaking business model and the potential for migration from the US to Asia and beyond. Larcher is joined by Meredith Amdur, Senior Director of Business Incubation at Microsoft discussing the key drivers for success in the development of new products and industry innovation, with Parminder Singh, Head of Online Media Sales, Asia Pacific & Japan, Google. Supported by Adobe, the closing panel will debate how future developments of innovative content and technological wizardry will reshape the global entertainment space.

“Changes in content creation, distribution, monetization and consumption have opened up new opportunities for service providers to differentiate themselves beyond simple transport,” said Simon Twiston Davies, CEO of CASBAA. “The future of digital media belongs to those who respond creatively to the fast changing needs of consumers.”

The CASBAA Convention is supported by CreateHK, Adobe, AETN International, Akamai Technologies, Al Jazeera, Arianespace, Asia Broadcast Satellite, AsiaSat, BBC World News, Bloomberg Television, CNBC Asia Pacific, Comcast, Concurrent, Discovery Networks Asia Pacific, Disney Media Distribution, Ericsson, ESPN STAR Sports, Eurodata TV, Eurosport, Fashion One, Fashion TV, Food Network Asia, FRANCE 24, GlobeCast, HBO, Intelsat, Invest Hong Kong, Irdeto, iTV, MEASAT, MGM Channel, MTV Networks, NHK, Oracle Communications, Paul Weiss, Playboy TV International, PwC, RRsat, SES WORLD SKIES, Synovate, Tiger Gate, True Visions, Turner, Universal Networks International, Verimatrix and Warner TV, along with more than 50 media partners and trade organizations.

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