Beijing :Charm Communications Inc. , a leading advertising agency in China, has announced that it has promoted Ms. Linna Li to vice president in charge of Charm’s CCTV buying platform with immediate effect.
As a vice president of the company Ms. Li will join Charm’s Service Solution Committee, which has been formed to uphold and promote the highest standards of professional service and industry best practice across all of Charm’s business segments. By bringing together key executives from different disciplines within the firm, Charm will create important synergies and allow the cross cultivation of ideas throughout the company. Ms. Li’s in-depth knowledge of top tier media buying will be an important asset for all of Charm’s business segments and clients.
“CCTV is the most important and authoritative media platform in China, on which any blue-chip advertiser that has ambitions to become a national brand chooses to advertise, and this appointment recognizes the central part that Ms. Li has played in building up our industry leading CCTV buying platform,” commented He Dang, founder, chairman and CEO of Charm. “Ms. Li will be leveraging her considerable experience to expand her team and ensure that our servicing of clients’ CCTV requirements is maintained at the highest levels as we enhance our agency business’ nationwide coverage.”
Ms. Li has built her career with Charm gaining a wealth of experience in the advertising industry over 13 years with the company, and has extensive specialist knowledge of media buying. Her knowledge and dedication have made a significant contribution to building Charm’s agency business and helped make Charm the largest buyer of CCTV media resources for each of the last 6 years.
Ms. Li holds a master’s degree in economics from China’s Social Science Institute.