LinkShare, a global online advertising services provider, has announced the addition of 74 new advertisers to its network for the third-quarter of 2008. The new customer count outpaces LinkShare’s second-quarter growth, reflecting both the company’s success in providing full-service online marketing solutions as well as the increasing demand for performance marketing as a result of the current economic landscape.
“Now more than ever companies are looking for measurable return on investment from their marketing dollars,” said Yasuhisa “Yaz” Iida, Co-President, LinkShare Corporation. “We are pleased to see these new customers joining LinkShare’s network for performance-based marketing solutions. For all of our customers — both existing and new — LinkShare consistently strives to provide excellent services while developing new and relevant technologies that support the specific and evolving needs of today’s online marketers.”
Known for attracting large, sophisticated ecommerce companies, third-quarter additions to LinkShare’s network include 42 small-and-medium-sized companies. Ecommerce programs, such as cost-per-action (CPA) marketing, that are measured based on performance, have become a vital part of many business strategies as a way to significantly improve both revenue and ROI.
“LinkShare is proud to welcome so many small-and-medium-size businesses to our network,” said Jonathan Levine, Co-President, LinkShare Corporation.
“In today’s tough economy, these advertisers can benefit from our global network of publishers to market and sell their products while tracking each affiliate marketing dollar spent. LinkShare continues to offer a dynamic interactive network where advertisers and publishers of all sizes can work together to form mutually beneficial relationships.”
Third-quarter additions to the LinkShare network include companies within the Internet’s fastest-growing and most dynamic markets, including retail, media and fashion. One small-to-medium-sized business that has joined the LinkShare Network is Hay House, Inc.