Linda Yaccarino has been promoted to executive vice president and chief operating officer of Turner Entertainment Ad Sales/ Marketing and Acquisitions. Yaccarino will continue to oversee all ad sales and sales marketing efforts for Turner’s leading entertainment television brands: TNT “We Know Drama,” TBS “Very Funny” and truTV “Not Reality. Actuality.” Yaccarino’s added duties include oversight of program acquisitions for these networks, as well as Peachtree TV, Turner’s Atlanta broadcast station.
Yaccarino, who is based in New York, will continue to report to David Levy, president of Turner Broadcasting Sales and Turner Sports, and Steve Koonin, president of Turner Entertainment Networks. Jonathan Katz, senior vice president/general manager of program planning, acquisitions and Peachtree TV, will now dually report to Yaccarino as well as Stu Snyder, president and chief operating officer for Turner Animation, Young Adults and Kids Media.
“Linda has proven herself to be one of the most talented sales executives in the industry,” Levy said. “She has been a driving force behind an entertainment ad sales team that consistently challenges themselves to push the boundaries of conventional thinking. Linda has listened to marketers and sought out ways for Turner Entertainment to serve as a valuable platform for each brand to convey their message to consumers in an effective and trustworthy environment.”
Yaccarino’s new duties are a natural extension of her current role. She will work closely with Katz, whose many successes include high-profile acquisitions like The Office, My Name Is Earl, Family Guy, Cold Case, Everybody Loves Raymond, Friends, Seinfeld and Without a Trace, as well as Tyler Perry’s House of Payne and Meet the Browns. Katz’s group is also responsible for such recent movie acquisitions as The Dark Knight.
“In this new role, Linda will take on duties that are a great fit for her expertise,” Koonin said. “The expansion of her responsibilities to include oversight of program acquisitions and Peachtree TV will allow for even more effective collaboration throughout our industry-leading portfolio of brands.”
Yaccarino, who previously served as executive vice president and general manager of Turner Entertainment Ad Sales, has been recognized by her peers as one of the industry’s most strategic leaders because of her efforts to develop unique marketing platforms for brands to reach engaged viewers everywhere they consume video. In 2008, Turner Entertainment transformed the entire industry by presenting during the traditional broadcast Upfront week. Turner Entertainment unveiled a comprehensive presentation that offered marketers a valuable proposition to meet their communication needs. This carefully thought-out, strategic approach reshaped the marketplace.
Under Yaccarino’s leadership, Turner Entertainment announced a new initiative titled TVinContext™ at the 2008 Upfront presentation. This project underscored Turner’s transformational thinking and provided another sophisticated way for marketers to partner with Turner in a creative format. The initiative includes the examination and cataloging of thousands of scenes from Turner’s vast library of films and TV series, plus the custom matching of advertising content to place spots adjacent to relevant scenes.
In 2008, Yaccarino was honored as one of the Top 25 Women in Television by TV Week, and she was featured as a top executive in CableFax Magazine Top Women in Cable. In 2007, Yaccarino was recognized for her success in advertising and branded entertainment with both Advertising Age Woman to Watch and Promax Brand Builder awards. Under her leadership, she and select team members have been recognized with several Jack Myers Creativity and Innovation awards, including a grand prize honor for the TBS microseries lovebites in 2007. In recent years, Yaccarino was honored in the 2006 Broadcasting & Cable women special issue; named one of the most successful (and busiest) advertising moms with an Advertising Working Mother of the Year award presented by Advertising Women of New York (AWNY), in conjunction with Working Mother Magazine; selected by the Association of Women in Radio & Television (AWRT) for the 2006 Women Who Rule in Sales and Marketing; and honored as one of 12 influential industry figures comprising the Multichannel News 2005 Wonder Women roster.
Yaccarino is actively involved with ACLD (Adults & Children with Learning and Developmental Disabilities), which honored her in 2007 with a Strategic Planner Award; Pennsylvania State University, where she speaks annually at the school of communications and assists with recruiting and placement; and on the board of Young Audiences of New York. Her professional affiliations include Women in Cable & Telecommunications (WICT) and AWNY.
Yaccarino joined Turner Broadcasting in 1993 as a member of the former Turner syndication division. In 1996, she served as vice president of sales for CNBC and then returned to Turner in 1997. She was named vice president and sales manager for Turner Entertainment Sales in 1997 and then upped to senior vice president in 1999. Before joining Turner, Yaccarino spent five years at Select Media Communications where, as vice president for advertising and program sales, she managed the company’s national advertising and program sales divisions.
Yaccarino is a graduate of Pennsylvania State University, where she earned a bachelor of arts degree in telecommunications. She lives in Sea Cliff, N.Y., with her husband, Claude, and children, Matthew and Christian.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.