Limca Book of Records Celebrates 21 Glorious Years

Limca Book of Records (LBR) , With the launch of its 2010 edition, has entered 22nd year of publication.

LBR Felicitates 7 Indian luminaries who have done India proud – including Anand Mahindra, Vice-Chairman & Managing Director, Mahindra & Mahindra, Rahul Dravid, former Indian Cricket Team Captain, Kiran Karnik, former President of NASSCOM and Padma Shree awardee, Anjolie Ela Menon, India’s leading contemporary female artist, Justice JS Verma, former Chief Justice of India and an eminent human rights activist, Dr Lalitha Regi, leading Gynecologist & Co-Founder of Tribal Health Initiative (NGO) and Sankara Netralaya, leading not-for-profit institution for eye care.

As a special gesture, Ramesh Babu (Holder of 39 Limca Book of Records since 1991) presented with 2 tickets for the FIFA World Cup™ 2010 Finals to be played in South Africa on July 11th, 2010.

The record book, first launched in 1990, features 10,000 awe-inspiring feats in its latest edition, out of which 6,000 are new records all describing the seemingly impossible achievements of Indians.

Plans for 2010 include organizing ‘Limca Book of Records Quiz 2010’ in 3,500 schools across 100 cities in India
Limca Book of Records 2010 (English) launched in two options – Hardcover, priced at Rs 490/- & Softcover priced at Rs 350/-. The Malayalam edition is priced at Rs 490 for hardcover and Rs 300/- for softcover. The Hindi edition (softcover) is priced at Rs 300/-.
‘People of the Year’- Speak during the felicitation ceremony

Anand Mahindra: “I compliment Limca Book of Records for completing 21 glorious years. It is amazing to see the record book becoming an institution in itself by encouraging every Indian to do their best in their respective fields. This felicitation is indeed special and I would like to thank the team of Limca Book of Records for conferring the honour on me”

Rahul Dravid: “Limca Book of Records is a one-of-a kind book that celebrates the achievements of Indians from across the globe. It is amazing to see the record book become an institution in itself by encouraging every Indian to do their best in their respective fields. Being a part of the record book is indeed an honour. It has further inspired me to play good cricket and make my country very proud”.

Anjolie Ela Menon: “Limca Book of Records is a platform for human excellence. I dedicate this award to all the contemporary artists who have made India proud. I would like to congratulate Limca Book of Records for coming out with such a unique record book year after year”

Kiran Karnik: “Limca Book of Records is a one-of-a kind platform for human excellence. It has proved to not just be testament of unique and interesting records but also a motivator for Indians to achieve what they want to in any field they choose.”

New Delhi, 28th June, 2010 – Commemorating 21 glorious years of Limca Book of Records, Coca-Cola India today launched its 21st edition, Limca Book of Records 2010. The all-new edition especially catalogues extraordinary achievements of 7 Indians who have done India proud. The 7 “People of the Year” were chosen by an independent panel consisting of H.K. Dua, Member of Parliament and Prof. Dipankar Gupta.

With 21 refreshing and informative chapters, the 2010 edition of the record book celebrates over 10,000 remarkable achievements out of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe. The 21st edition of the record book was launched at a special event attended by the ‘People of the Year’, Atul Singh, President & CEO Coca-Cola India & South West Asia and Vijaya Ghose, Editor, Limca Book of Records.

According to Atul Singh, President & CEO Coca-Cola India & South West Asia, “Limca Book of Records has always been a platform for Indians, unknown, unheard and unsung, to showcase their special talents. In its 21st edition, the book also acknowledges the significant contribution of 7 prominent Indian luminaries from various walks of life by felicitating them as ‘People of the Year’ 2010. The outstanding achievements of these 7 stalwarts and other record holders in the latest edition reveal the grandeur of 21 glorious years of Limca Book of Records. The book truly catalogues ‘India at Her Best’.

As part of the launch of the 21st edition of Limca Book of Records, a special performance by the famous Prince Dance Troupe from Behrampur, Orissa – featured in the 2010 edition of Limca Book of Records 2010 as winners of the “India’s Got Talent” competition show – was organized.

The 21st avatar of Limca Book of Records incorporates achievements across 20 buzzing fields like Human Endeavour, Sports, Medical Science, Government, Painting etc.

According to Vijaya Ghose, Editor, Limca Book of Records, “Limca Book of Records, now in its 21st year celebrates two decades of extraordinary achievements of Indians across the globe. The record book truly catalogues ‘India At Her Best’ and provides us with the opportunity to acknowledge and applaud these inspiring efforts. The book features over 10,000 achievements out of which about 6,000 are new records from all corners of the country, with claims that never cease to amaze us. We are overwhelmed with the appreciation that the book has got all these twenty one years for its determined effort in unveiling the incomparable talent of the people of India.”

As a special gesture, the Limca Book of Records also invited Ramesh Babu, holder of 39 Limca Book of Records to the special function. Featured over 15 times in the record book since 1991, Ramesh Babu was also amongst the 20 ‘People of the Year’ felicitated by the Record book in 2009. Recognizing his long association with the Limca Book of Records, Atul Singh, President & CEO Coca-Cola India & South West Asia presented two tickets of the FIFA World Cup 2010 Finals to be played in South Africa on July 11th, 2010.

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