Lifestyle apparel brand Sher Singh partners Kings XI Punjab

New Delhi: With the T-20 cricketing season in full swing, Sher Singh, India’s first global online lifestyle brand today unveiled the first of many official merchandise collections for the Indian Premier League (IPL) with a collection for the Kings XI Punjab (KXIP) team. The tie-up between Sher Singh and Kings XI Punjab was created by Miroma Sport, part of Miroma Ventures the UK-based media and leisure investment business. Last month Miroma Sport secured the global licensing and merchandising rights to Kings XI Punjab.

Sher Singh, India’s first online global lifestyle brand, launched the official merchandise collection for the team amidst the KXIP cricketers. On the back of its successful CRICKET by Sher Singh label launched with Zaheer Khan in November 2011, Sher Singh has updated its cricket-inspired collection to now include the official Leisurewear gear for the KXIP team offering a great stylish and affordable range for KXIP fans to proudly support their team wherever they may be around the globe.

The vibrant collection comprises of exclusive edition of KXIP official polos, graphic t-shirts and more such KXIP products will soon be launched and developed throughout the year. The colors used in the KXIP merchandise collection stand very symbolic reflecting the true cricketing spirit and the sensibilities attached with the KXIP fans and the cricket lovers at large.

Speaking at the launch Sunjay Guleria, Co-Founder and CEO, Sher Singh said “We are extremely excited both about our relationship with Miroma Sport and to be launching the merchandise for Kings XI Punjab. It makes sense that the brand that pioneered the CRICKET lifestyle label associated itself with an IPL team such as Kings XI Punjab. This partnership reflects the true cricketing spirit and shared core values of pride and glory, both on and off the pitch.

Shyam Sukhramani, CMO, Sher Singh added “It is yet another example of our effort to bring stylish cricket-inspired lifestyle leisurewear to the globe. Our online platform can help IPL franchises like KXIP reach their passionate fans wherever they may be and our global design teams add style to the world’s cricket-loving fan base.”

Sean Morris, CEO of Miroma Sport said: “The association between Kings XI Punjab and Sher Singh is the perfect partnership linking Kings XI Punjab’s popularity and sporting prowess with leading edge fashion design. Sher Singh’s stylish CRICKET collection brings quality, great design and superb value to all Kings XI Punjab fans across India and around the world. Miroma Sport is privileged to have brought the two together – it is an important first step to developing Kings XI Punjab’s potential as a global brand.”

The price range for the products will be Rs 599 to Rs 999. The collection will be available for all on www.shersingh.com

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