Leo Burnett wins Rs 1 billion Panasonic account

Leo Burnett has won the creative mandate of Panasonic corporate account and part of its home appliances business. The incumbent agency is Dentsu Marcom. The size of the account is estimated at Rs 1 billion.

Leo Burnett executive director Samir Gangahar said: “We are looking at establishing a corporate identity for Panasonic and we will be using both above the line and below the line mediums.”

source:Bombay Adclub

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