In the annual Gunn Report rankings released on Tuesday, Leo Burnett Worldwide ranked as the #1 agency in new world thinking and catapulted four spots up the Gunn Report rankings from last year, landing at #2. This was Burnett’s highest ranking (128 points) since topping the table in 2001 (with 130 points).
The agency was the most-awarded in the “All Gunns Blazing” category for its work on Earth Hour, which combines “everything that’s going on under the various labels of Integrated, Innovative, Content and Contact, Titanium and the more humble Mixed Media,” according to the Report. It goes on to say that All Gunns Blazing, “Captures the new vivacity of agencies and their incredible capacity for adaptation and orchestration … It is quite simply the future of advertising.” Additionally, Leo Burnett’s work for Prodis Downs Syndrome Foundation, “Let Us Do It,” ranked #9 in the Blazing Top Ten.
“In a global economy where nothing is certain, our creativity and our ideas are the strongest currencies we have available to us in order to ensure our continued success in building bridges between people and brands,” said Leo Burnett Chief Creative Officer Mark Tutssel. “Creativity is the primary asset of communication companies and brands. This outstanding performance is testimony to the value we and our clients place in creativity.”
Leo Burnett’s Chairman and CEO Tom Bernardin, has implemented this thinking in the agency. As a result of his support and vision, Leo Burnett had more creative offices contributing to its creative reputation than any other in the world (27 offices). The agency’s points were spread across several categories, underscoring the company’s global breadth and depth of expertise. (TV & Cinema = 52 points; Print = 35 points; Interactive = 19 points; Gunns Blazing = 22 points.)
“We’ve put creativity at the center of our business – where it belongs,” said Bernardin. “I’m thrilled with the tenacity of our focus, the results it has yielded and I look forward to a continued trajectory of success.”
Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world’s largest agency networks and a subsidiary of Publicis Groupe , the world’s fourth-largest communications company. LBW holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand’s story.