The annual event, which concluded in Pattaya on Saturday evening, saw the attendance of 1,110 delegates from 53 cities and drew the participation of 3,295 entries across 18 awards categories.
In total, work from 11 offices from Leo Burnett –including Sydney, Hong Kong, Melbourne, Jakarta, Colombo, Bangkok, Dubai, Beirut, Kuala Lumpur, Tokyo and Taipei- were recognised at the awards show and contributed to Leo Burnett’s overall score for the Network of the Year accolade. In total, Leo Burnett was awarded with a total of 47 Lotus awards including 1 Grande, 5 Lotus Awards, 8 Golds, 18 Silvers and 15 Bronzes. Winning works were created for some of Leo Burnett’s top clients including Samsung, Diageo, P&G, Honda, McDonald’s and 7-ELEVEN.
Jarek Ziebinski, Chairman & CEO, Leo Burnett Asia Pacific said,” At Leo Burnett, we believe that creativity is the single most important asset in business today. Over the years, as a network, we have focused on driving and pushing creativity boundaries in creating impactful communications for our clients that delivers business success for them. Being recognised at ADFEST for these work is a special significance and a huge honour.”
This win marks the second time Leo Burnett has won the top accolade at ADFEST since 2013 when it won the Network of the Year award for the first time in the festival history.