Leo Burnett has won Philippine Airlines creative account . The agency fought off competition from agencies like R K Swamy BBDO and O&M to win the creative duties of Philippine Airlines (PAL).
Philippine Airlines CEO and president Jaime J Bautista said : “We are excited to partner with Leo Burnett as we retool our marketing strategy to emphasise the truth – PAL gives the consumer so much more value for the same price. We were impressed by the agency’s deep understanding of the air traveler and the consumer environment we are in right now.”
As the new creative agency, Leo Burnett will address the challenges facing the airline. These include finding a compelling, unique and differentiating space in the minds of air travel consumers.