Responding to growing demand for legal videos online, The Legal Television Network is filling the gap with video-on-demand for broadband and cable viewers. LTVN’s CLIENTELEVISION channels provide viewers with hundreds of videos providing practical guidance on such topics as finance, insurance, employment, criminal justice, entrepreneurship, and a range of other consumer and business issues at http://www.clientelevision.com.
“People turn to the Internet for guidance on a range of issues,” says LTVN Executive Producer Irwin Kramer, who is also a veteran trial lawyer and television legal analyst. “It’s high time we met their needs with rich media content that can ‘show’ as well as ‘tell’ them what they really need to know.”
Described by some as the “WebMD of law,” LTVN’s mission is to make the system “user-friendly” and cut through what Kramer calls a “verbal firewall of legalese.” But, unlike his medical counterparts, Kramer views CLIENTELEVISION.com as “much more than a destination for online viewers. We need to increase public awareness of rights and options, even if that means giving the videos away to other web sites.”
With the launch of this network, LTVN has also launched a network affiliate program, enabling other web sites to offer hundreds of its Law on Demand and Case-in-Point segments at no charge.
According to Kramer, “we can help more viewers by implementing a robust distribution network that will reach the largest possible audience. By driving traffic to our network affiliate sites, CLIENTELEVISION presents a ‘win-win-win’ proposition — helping viewers, our affiliates and, ultimately, the network itself.” He says the network has already received an enthusiastic response from interested law firms, insurance and human resources firms, and public interest groups.
“YouTube is great entertainment. But America doesn’t need more sites devoted to its funniest home videos.” Kramer believes that “this new medium has far greater potential to provide people with useful information. CLIENTELEVISION is helping to ensure a more ‘nutritionally balanced’ media diet … .”
In addition to LTVN’s affiliate program, Kramer says that the network is currently in discussions with several cable operators, as well as radio, television and newspaper web sites. “We want our videos on every desktop in America, and in every living room as well.”