Leading Indian Voices are Politicians, Journalists and Bloggers :Burson-Marsteller study

New Delhi: Burson-Marsteller, a leading global public relations and communications firm, today released a list of the top 10 most influential political voices on Twitter in India. This list was developed as part of a global research study, “G20 Influencers,” that named the 200 most influential political voices on Twitter across the “Group of Twenty” or G-20 nations.

The list of the top 10 political tweeters was determined using data from Klout (klout.com), the standard for influence. Klout analyzes engagement across social networks and creates a Klout Score based on this data to help users understand and unlock their influence. Burson-Marsteller’s global public affairs and digital consultants drew up a list of close to 1000 people on Twitter who are politically influential in the G-20 nations. Klout then assessed and scored them against its influence metric, set on a scale from 1-100, measuring influence based upon a user’s ability to drive action.

(The ten most influential Twitter accounts in India are (alphabetically): Kiran Bedi – @thekiranbedi , Anand Mahindra – @anandmahindra , Narendra Modi – @narendramodi ,Derek O’Brien – @quizderek ,Vir Sanghvi – @virsanghvi ,Jonathan Shainin – @jonathanshainin,Digvijaya Singh – @digvijaya_28 , Dr. Subramanian Swamy – @Swamy39 ,Sushma Swaraj – @SushmaSwarajBJP ,Shashi Tharoor – @ShashiTharoor)

“The G20 study is representative of how social media is an increasingly trusted and utilised platform for shaping public opinion here in India and around the world,” said Rahul Sharma, President of Genesis Burson-Marsteller’s Public Affairs practice. “Citizens are not just seeking new information, but looking for a forum through which their voices can also be heard. Twitter is definitely becoming a preferred medium for delivery and discussion of new ideas, policies and whatever else that is the shaping the political and social landscape.”

The study found that the top political tweeters in India are politicians, journalists, bloggers and campaign advisors.

The other countries covered in this study include: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, United Kingdom, United States and the European Union (including Latvia, Netherlands, Poland, Portugal, Spain and Sweden).

Leave a Reply