Indian Terrain, the men’s wear brand from the Chennai-based Celebrity Fashion, has awarded its creative mandate worth Rs 10 crore to Law & Kenneth. The media duties are handled in-house, reports Bombay Adclub.
The previous agency was Bengaluru based Fish Eye Creative. Though there was no formal pitch, the company was looking for fresh ideas. Film actor, Kunal Kapoor is the brand ambassador. Rajgopal, managing director, Celebrity Fashion says that it’s too early to say whether they will continue using Kapoor.
Anil Nair, President, Law & Kenneth says that the brand has been in the market since the year 2000 and it retails from 40 exclusive outlets and various other shops.
Rajgopal says, “Law & Kenneth has worked on various lifestyle brands before. Hence, it has relevant experience in this sector.”