Bilingual Multicast Network Ushers in New Season with Talk Shows, Celebrity Biopics, Original Music Performances and Interactive Programming
LATV announced on Wednesday its new spring programming lineup which will premiere March 17. The bilingual multicast network, which recently announced its 30th national affiliation, is premiering a bi-weekly entertainment talk show, a daily celebrity biopic, a spoof on television, classic concerts and music videos with text messaging overlay to its programming lineup.
“As our national reach grows, so does the scope of LATV’s programming. With our new VP Programming Luca Bentivoglio on board, we are expanding our offerings to include a wider range of what we’re known for — ground-breaking, bilingual shows,” said Danny Crowe, president, LATV.
“LATV is an original, with a singular approach to programming that reaches our viewers, taps into their thoughts and delivers alternative TV. We have a great team that is constantly thinking and creating what our viewers want to see,” says Mr. Bentivoglio. “This spring’s lineup reflects the interactive, controversial and hip component that viewers expect.”
LATV currently has 30 affiliations across the country in 16 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
Headquartered in Los Angeles, LATV is the nation’s first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors.
Targeting the 18- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation.