LATV Networks, the nation’s first bilingual music and entertainment network distributed via digital multicast, announced today that after a two-month long contest sponsored by AT&T, Pride Before the Fall, a local Yuma, AZ band, had garnered the top spot in its Battle of the Bands finale. More than 200 bands nationwide submitted entries on LATV.com with hopes of securing a recording deal and perform on LATV.
“It was great to work with a national advertiser such as AT&T to produce our first Battle of the Bands. On-air and online, they were with us every step of the way,” said Danny Crowe, president, LATV. “By adding a web component to our contest, we offered AT&T a novel way to effectively reach bilingual Hispanics who not only watch LATV but look on LATV.com for their latest news online.”
As the title sponsor, AT&T ran on-air promos, including 30-second commercial spots, pop-ups as well as audio and visual tags. They also were part of the online promotion, the LATV newsletter and had on-site signage at the competitions.
“At AT&T we value the diversity of talent and cultures,” says Jason Pastrano, director of Multicultural Marketing at AT&T. “For that reason we are proud to sponsor our Hispanic artists through an innovative network like LATV and The Battle of the Bands, bringing the best entertainment to our community and making possible the expression and development of young talents.”
Battle of the Bands had over 300 entries which were uploaded to LATV.com from an MP3 file. An online voting competition ensued, where the top 20 bands were chosen. A team of industry professionals and LATV personnel then selected the 10 finalists. Another performance brought three bands to the grand finale, with Pride Before the Fall taking first place. As the winner, they collected $1500 dollars and Gibson Gear as well as a recording deal and a performance on LATV. The alternative rock Yuma band consists of Victoria Islas on vocals and rhythm guitar, Stephen Clark on lead guitar, Brian Curl on electric bass and Stephanie Sandate on the drums. All are 17-year-old seniors in Yuma high schools.
Headquartered in Los Angeles, LATV is the nation’s first bilingual music/entertainment network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 12- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original, exclusive and live featuring top performers in the Latin music