Latorra, Paul & McCann (LP&M) is celebrating the New Year with big wins. Nationwide Insurance, a client of LP&M, has announced that effective January 1, 2009, Syracuse-based LP&M will be the agency of record for six states in the Northeast region as well as Western Pennsylvania.
After careful review of its top advertising agencies, Nationwide made this decision to increase the quality of its Co-Op advertising program by consolidating to a fewer number of agencies who can more efficiently and effectively service its Northeast region. Nationwide’s Northeast Sales Region Operations (NESRO) represents more than 600 agent offices in seven states in the northeast U.S.
LP&M will retain all of Nationwide’s New York account, which it has held for ten years, and will gain the New England and Western Pennsylvania accounts. The New England group includes Connecticut, Maine, New Hampshire, Rhode Island and Vermont.
“LP&M has worked diligently over the years to better align group Co-Op advertising to successfully meet the objectives of Nationwide’s participating agents,” says Michael Ancillotti, Executive Vice President – Account Services, Latorra, Paul & McCann. “This win demonstrates our ability to successfully deliver high quality service and effective marketing plans to the major metropolitan areas as well as to the very remote areas serviced by these agents.”
LP&M is one of only five national co-op agencies for Nationwide. Just two years ago, there were 14 agencies serving Nationwide. Through innovative and fresh marketing ideas, LP&M will help these Co-Op groups grow their business and increase Co-Op agent participation and satisfaction.
Latorra, Paul & McCann is a full-service advertising and public relations firm serving a variety of local, regional, national and international clients. A member of the American Association of Advertising Agencies, LP&M is headquartered on the tenth floor of the historic University Building in downtown Syracuse, NY.