GMR Hyderabad International Airport Limited (GHIAL), which is racing ahead in the development of an international airport in Shamshabad, has awarded Advertisement Services Management Contract to Laqshya Media Pvt Ltd. This contract is for a seven year period.
Laqshya has been the selected bidder from among several other renowned international names through a highly transparent and competitive bidding process. The company has been selected on the technical and financial criteria including experience, expertise, capability and know-how in advertising business.
In the Pre-Operation term the company will be preparing a Master Plan that includes in-terminal advertising and outdoor advertising facility with concept designs, themes and location planning etc for advertising at the airport. GHIAL would be involved with the preparation of the advertising master plan.
As per the agreement, Laqshya shall operate, manage and maintain the advertisements by offering the locations to prospective clients/ third parties for advertisement. All the display units installed shall be consistent with the architecture and design of the airport and of a high quality.
All the advertising displays, signages, advertising messages would be located inside and outside the terminal building. For eg: the Entrance gate, Interior Signages, Access Roads – Unipoles, Car Park – Flag Poles, Slim light boxes, Curb Signages, Multimedia walls, LED poles etc.
T. Srinagesh, Chief Operating officer, GHIAL states- “Advertising is a key component of an airport look and feel and enhances the passenger experience along with others such as retail, food and beverage etc. We have chosen Laqshya and are confident that they would come out and deliver with designs and themes that give the airport the “wow” factor on the lines of other international airports.
Alok Jalan MD of Laqshya Media Pvt. Ltd. expressed his happiness saying “We are delighted to be associated with GHIAL and the new Hyderabad International Airport and we are going to spare no effort to deliver best in class ambient solutions both in terms of aesthetics as well as functionality. This project is going to be a show case for the world to admire in terms of its quality deliverables and will be a final stamp on the global stage which says “India has arrived”.”