The Punj Lloyd PSA Masters, with total prize money of USD 165,000 is the world’s second-largest sporting event for professional male players and is India’s largest-ever squash event. Featuring the top 32 players from across the world, the PSA India tournament is scheduled for 12th – 18th December 2011 in New Delhi.
Indranil Das Blah, Chief Operating Officer, Kwan, said: “It is our utmost privilege to be associated with such a prestigious tournament. The Indian sports industry is evolving and non-traditional sports are becoming increasingly popular. This is clearly indicated by the support of an illustrious conglomerate – Punj Llyod – for squash. We are certain this event will carve out new avenues for development of the game in our country.”
Kwan Entertainment & Marketing Solutions is India’s first integrated entertainment marketing company with specialisation across verticals like talent representation, fashion consulting, sports management, music marketing, entertainment marketing, live entertainment, events, movie activation, TV production and public relations. KWAN has been associated with some of leading global sports franchises such as the NBA, Chelsea FC, FC Barcelona, the IPL and IPL team franchises and their expertise in the sports management domain is unmatched.