Mumbai: Kurkure, India’s most popular and fun loving family snack brand from Frito Lay India unveiled its latest consumer campaign “Kurkure Spend Time with Family” which encourages people to spend time with their family.
The four month long campaign will invite consumers to send their fun ideas on spending time with their family to win exciting prizes. Consumers will win prizes every day, the best entry of the day will win a family trip to Disneyland (Hong Kong) and one lucky consumer will win a mega prize- a house worth Rs One crore.The consumers can submit their ideas on www.kurkure.co.in or call/sms their ideas to 092-123-01234.
“Indian culture is deeply rooted in family values and Kurkure with its unique blend of Indian spices and everyday kitchen ingredients like rice, corn, and chana dal has always been about Indian families. The Kurkure Spend Time with Family consumer campaign is an initiative to sensitize people on the importance of family togetherness and reward them for their ideas” Said Mr. Vidur Vyas, Head of Marketing, Pepsi-Foods at the unveiling occasion of the campaign.
“We are living in times when people are spending very little time with their families. Doing that and being rewarded for it is typical Kurkure – full of fun, masti and all about families” said famous bollywood star and brand ambassador Juhi Chawla.
The consumer ideas will be judged by panel of eminent celebrity judges who are popular in every household across India. Juhi Chawla, Ragani Khanna, lead actor of Sasural Genda Phool and the inimitable Jaspal Bhatti will have a colossal task cut out to judge the tedha fun ideas.
The launch of Spend Time with Family will be supported by a mega 360 degree communication plan on TV, radio, print, and outdoor.