K’s Media (the “Company”) (OTC Bulletin Board: KVME), a company engaged in specialized media and advertising activities in China, announced today that it has appointed Pang Linshun as its Chief Operating Officer.
Pang Linshun has over 33 years of experience in media. He spent more than 10 years in the China market, in roles where he was primarily responsible for planning, implementation and assessment of advertising, sales promotion and merchandising programs; and supervising media planning and buying activities. Since 2007, as National Buying Director of Media Planning Group (“MPG”), Pang Linshun managed the purchasing activities of four offices located in Beijing, Shanghai, Guangzhou and Hong Kong, and worked to establish relations with numerous large companies. Prior to joining MPG, Mr. Pang served as Media Director at Dentsu China Ltd., one of the largest advertising agencies in the world. From 2001 to 2002, he was the Managing Director – China, of Starcom Worldwide. From 1999 to 2001, Mr. Pang was General Manager for Optimum Media Direction (“Optimum”). Prior to joining Optimum, Mr. Pang was employed in various other media related positions.
“I’m delighted that Pang Linshun is joining K’s Media as the Chief Operating Officer. We believe his broad experience and contacts in the industry will play a significant part in K’s Media’s goal of becoming a leading out-of-home media company in China,” stated Jake Wei, CFO of the Company.
Pang Linshun commented “I’m thrilled by the innovative idea of advertising in KTV lounges in China, given the popularity of KTV night clubs in Asia. I’m looking forward to leading the development of the Company’s operating division and working with such an impressive team.”
The Company targets premium brand advertisers by placing their commercials in KTV lounges in China. Attempts to reach high-end consumers through traditional advertising channels with powerful and visually appealing presentations may be costly and inefficient. The Company believes that placing ads in KTV lounges is both innovative and unique and could prove to be a highly effective method of advertising. KTV lounges are popular in Asia, providing private rooms with karaoke systems, which are used for group entertainment or business purposes. The Company believes that advertising on KTV screens offers an impressive and influential way to target high-end consumers.