CNN International announces that Korean Air is continuing its sponsorship around the network’s travel, entertainment and lifestyle brand ‘CNNGo’. This renewal marks the success of a year-long partnership since May 2010 between the world’s leading news network and South Korea’s largest airline, one which launched with on-air advertising around CNN’s monthly travel and lifestyle show ‘CNNGo’.
With the sponsorship now entering into a second year, Korean Air is committed to advertising around the ‘CNNGo’ TV program which is extending from a 15-minute to a 30-minute show starting in May with Hanoi and June with Beijing. The airline’s brand will also be visible when highlights from the show airs within CNN’s other TV programs.
Korean Air’s sponsorship also extends beyond TV to CNN’s online properties. Banner ads will appear on CNNGo’s TV show page at www.cnngo.com/tv in addition to a new city section of CNNGo.com at www.CNNGo.com/Seoul for Seoul.
The sponsorship comprises a TV and online campaign designed to raise awareness of the global carrier’s brand credentials for “Excellence in Flight”. Starting May 11th, the advertisements will play out in front of CNN’s over 275-million-household audience worldwide across Asia Pacific, South Asia, Europe, the Middle East, Latin America, and North America. There will also be Korean Air banner rotations and CNNGo co-branded banners running across CNN digital properties.
In June, the sponsorship rolls out further to CNNGo’s mobile properties (m.cnngo.com), including banner placements across the CNN App for iPad.
“This renewal reaffirms CNN’s success and leading position to bring strong brand visibility for Korean Air,” said William Hsu, Vice President of News Advertising Sales, CNN Asia-Pacific. “We are thrilled that the tie-up around CNNGo has extended across CNN’s diverse multi-media platforms ensuring the two brands reach an ever-growing group of consumers and travellers around the world.”
Korean Air’s Managing Vice President of Corporate Communications, Emily Cho, said: “’Korean Air is delighted to renew our sponsorship of CNNGo. The high-quality content that this program provides to viewers worldwide fits in perfectly with our brand and our dedication to incomparable service for our customers.”