Komli Media , India’s leading digital advertising and technology company, today announced the launch of an online video advertising network to help advertisers and publishers better engage and monetize consumers. Komli will enable distribution of video ads across its entire publisher inventory, in excess of 1 billion ad impressions per month.
Primarily targeted at brand advertisers, Komli’s video ad network offers marketers an additional channel to reach out to their target audience with an engaging and much in-demand ad format. Besides delivering superior results across a variety of brand metrics as compared to standard banners, advertisers stand to benefit significantly from the convenience and low cost of reformatting existing offline ads for online use. Publishers benefit from higher monetization of their ad space.
As the popularity of online video content continues to explode, savvy marketers have come to understand the impact of video on audiences. According to industry estimates (Ernst & Young, AC Nielsen) the Indian online video advertising market is currently Rs. 60 crore a year, and is set to grow exponentially at 300 per cent in 2009. Online video ads have an 85 per cent higher brand recall, as compared to 54 per cent for the same ad on television. Online trends from ViziSense report that photo and video sharing sites display some of the strongest engagement activities with an audience reach of over 37%.
“Komli Media prides itself on listening to its clients and pioneering the introduction of the latest technologies and solutions that drive value for them,” said Prashant Mehta, COO of Komli Media. “Video is a powerful complement to our existing product portfolio of brand solutions. Combining the best-in-breed technologies with a rich set of metrics, we aim to provide brand advertisers more than just click or interaction rates.”
Yuzdi Badhniwalla, GM – Starcom IP, Starcom Mediavest said, “We are delighted to see Komli enter the online video ad market. Video advertising is one of the fastest growing sub-sets of online advertising. It is convenient for advertisers and allows them to fit their message seamlessly into the user’s online experience. A roll-out of this technology across Komli’s entire publisher network will enable us to quickly scale up and scale down video ad campaigns without managing hundreds of publisher relationships on our own.”
With the launch of premium content verticals, rich media, brand impact measurement and now video, Komli Media is now the only Indian ad network to offer brand advertisers and publishers single-window access to every kind of brand offering.