Building on the success of Jivox India, India’s leading cross-platform interactive video advertising, this partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, Middle East and Africa. The partnership empowers Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices. Online video advertising is globally estimated to cross the US$3 billion mark this year and will fuel a significant part of the overall online ad market growth.
Prashant Mehta, CEO, Komli Media, said “Jivox has great technology and built a fantastic team under Naren Nachiappen’s leadership. We are really excited to partner with Jivox as its leading edge platform brings tremendous value to all our advertisers and publishers across the Asia Pacific region.”
As part of this partnership, Komli Media acquires related assets from Jivox, including existing publisher and customer relationships in India, while Jivox will also support Komli Media as a platform licensee and a strategic partner.
Naren Nachiappan, Managing Director, Jivox India, said “We are very excited about our partnership with Komli Media and believe this is a great opportunity for us to scale our business. Since our launch in India over 2 years ago, we are pleased to have become the fastest growing and largest video ad network. As we considered different options for expansion in the APAC market, it was clear to us that Komli Media had the unique combination of leadership, vision and APAC presence which makes them our ideal partner. We see significant benefits in this partnership for our customers and partners which will now have access to a comprehensive digital media product set from Komli Media.”