Mumbai: Komli Media, Asia Pacific’s leading digital network platform, today announced the acquisition of Aktiv Digital, one of the largest and fastest growing digital media companies in Asia. The acquisition will enable Komli Media to get access to the leading advertisers and publishers in one of the fastest growing digital markets in the world and be the only ad network that can offer marketers and publishers a single marketing and monetization window across three of the largest and fastest growing markets in the region –India, South East Asia (SEA) and Australia.
Aktiv Digital has a consolidated platform for buying online media across its Premier, Target and Performance product suite that delivers single-site buys, content channels and a CPC and CPA performance based offering with re-targeting capabilities. Aktiv has been working with over 500 brands in the last 3 years across this platform.
Speaking on the occasion, Prashant Mehta, CEO, Komli Media said, “Aktiv Digital and its team have been at the forefront of bringing leading digital solutions to their clients, and we see them as a fantastic partner to expand in SouthEast Asia and bring our range of product and media offerings to this region.”
Matt Sutton, CEO of Aktiv Digital, added, “We are really excited to be a part of the Komli family. We were looking for the right strategic partner to accelerate our growth in this region and Komli offered the right mix of financial muscle, product vision and entrepreneurial DNA.”
As part of the focus on accelerating growth in the region, all the staff of Aktiv has been retained, with Sales Director Chris Pattinson promoted to Chief Revenue Officer. The team has been further enhanced with addition of Calvin Choi, previously with TravelZoo, as Business Development Director to expand its publisher footprint across the region. The company plans to leverage its strength and expand into more markets in SEA and bring new product offerings to the market.
Akshay Garg, VP International for Komli Media added, “We are assembling a top-notch team to grow our business in this region aggressively. Having a footprint in SouthEast Asia gives us the ability to present a pan-regional solution to clients looking for marketing and monetization opportunities in APAC, and furthermore allows us to offer a broader set of Asian ethnic audiences to our clients in North America, Australia and the UK.”
Komli Media’s network reaches out to more than 60 million users across Asia Pacific. Komli Media offers solutions across the digital landscape which includes Performance Marketing, Brand Solutions, Video Advertising, Search, Social Media and Mobile.