Percept Outdoor won this account after a multi agency pitch, which included leading advertising agencies.Percept Out-of-Home leverages the combined strengths of Percept’s network and expertise to explore and create new Out-of-Home channels and new media options, which are used as benchmarks and best practices in the industry.
Kohler Power Systems, a leader in the electrical generating industry for more than 75 years, provides a one-source responsibility for its generating systems and accessories. All generator sets are factory engineered, built and production tested. The Kohler-designed PowerBoost and Fast Response voltage regulators set the standard for steady, reliable power delivery to all electrical components.
Kohler rates the Indian market as a significant one and aims to give an Indian touch to its communication. The Kohler Group is present across six continents and offers products and services including plumbing fixtures, kitchen and bath fixtures, interiors, power, hospitality and real estate.
The campaign was carried out in all major cities like Pune, Mumbai, Kolkata, Nagpur and Bangalore. With the use of innovative technology, Percept Out–Of–Home put up billboards in prime locations with eye-catching innovation.
Percept OOH used Innovative cut out & imagery through lighting. Percept focused on high traffic areas like Sankey Road, Marathalli, Cavery Junction, Hosur road in Bangalore. Kohler ‘Keep the power on’ is targeted at both the residents as well as industrial groups. The necessity of ‘Keep the power on’ is expressed firmly through the creative’s and Percept OOH has been successful in helping Kohler get the message across its target group through a balanced mix of mediums.
“To be associated and recognized by a name like Kohler Power System and to be chosen as their outdoor media partner is what makes working at Percept OOH a pleasure.” says Sanjay Pareek, President, Percept OOH.