The New York Times Company has announced that Kinsey Wilson, currently The Times’s editor for strategy and innovation, has also been named executive vice president, product and technology.
Wilson will join the company’s executive committee and expand his present role to assume leadership of all company-wide digital product and technology operations. He will report jointly to President and CEO Mark Thompson and Executive Editor Dean Baquet.
In making the announcement, Thompson and Baquet said, “The company’s initial plan was to appoint an executive vice president who would work as a partner to Kinsey in his newsroom role. Since early February, though, as Kinsey has become a key contributor and grasped the challenges and opportunities of our digital transformation, we have become convinced that unifying these responsibilities under his leadership makes better sense and offers us an opportunity to accelerate the progress that is already underway. Kinsey is the ideal person for this role. He is a digital visionary with deep roots in journalism and he’s a dynamic leader with a keen understanding of digital products and technology.”
Wilson said, “I’m thrilled to be taking on a broader role at The Times and grateful to Mark and Dean for their confidence in me. This is a very special place filled with immensely talented people. We all have a common goal, to make sure that people’s experience of The Times, wherever they find us, continues to match the brilliance of our journalism.”
Wilson joined The Times in February 2015. Previously, he oversaw NPR’s global news-gathering, programming and digital operations as executive vice president and chief content officer. He drove the development of the NPR One mobile app, which pioneered a new personalized digital listening experience, championed initiatives such as Planet Money, NPR Music, and the Race Card Project and is widely credited with positioning NPR as a digital leader.
Previously, Wilson was executive editor of USA Today, where he oversaw digital strategy and daily news operations. He also led Congressional Quarterly’s early web strategy and served as a reporter at Newsday for 7 years.
David Perpich has been named senior vice president, product, reporting to Mr. Wilson. Since 2013, Mr. Perpich has been general manager of new digital products, leading the business side team charged with the creation of new digital products. He joined the company in 2010 as executive director of paid products and played a key part in the rollout of The Times’s digital subscription plan in 2011.
Perpich came to The Times from the management consulting firm Booz & Company, where he was a member of their consumer, media and digital industries practice, focusing on growth strategy. He previously founded and ran two companies, both in the music industry, and he held roles in product management and business development at About.com, a former New York Times Company property. Mr. Perpich received a B.A. in economics from Duke University and an M.B.A. from Harvard University.
The company also announced that Paul Smurl, who has been a central player in the growth of The Times’s digital business, is leaving to become COO and President of Some Spider LLC, a startup just launched by Diapers.com co-founder Vinit Bharara.