Kingfisher Airlines, India’s favourite airline today announced that it has signed on talented Bollywood debutante Deepika Padukone. Billed as the most promising newcomer ever in tinsel town, Deepika Padukone will now become the face of Kingfisher Airlines. Thanks to her huge fan following and the connect that Deepika enjoys with the youth, she will quite naturally mirror the hopes, aspirations and lifestyle needs of the new and young generation of Indians who are now literally taking to the skies.
Not merely a passive brand ambassador, the move to sign on Deepika is conceived as an initiative that aims to serve guests better and to pro-actively offer them the best experience in the world, Kingfisher Airlines has carved out a very specific persona for the Kingfisher Airlines Brand Ambassador. The Kingfisher Airlines Brand Ambassador is a young, dedicated and extremely committed individual who aspires to be the best and typically personifies excellence in the chosen field in terms of high standards of work and who has demonstrated unmatched potential to emerge a leader in the chosen field. Consequently, the individual would enjoy a huge following and would appeal to a range of wide audiences and niche audiences.
Sharing the motivation behind the introduction of this initiative and giving insights into how Deepika is a perfect fit for the brand, Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, said “Kingfisher Airlines in the short span of 29 months, has firmly established itself as a market leader while setting new service benchmarks. Deepika Padukone, the Kingfisher Airlines Brand Ambassador, personifies the brand values of Kingfisher Airlines and what it stands for.”
Ever since its launch in May 2005, Kingfisher Airlines has blazed a trail of innovations and introduced a range of market-firsts that have completely redefined the whole experience of flying. The appointment of Deepika Padukone as the Kingfisher Airlines Brand Ambassador is yet another step in the direction of Kingfisher Airlines strengthening and deepening the unique understanding and insights that it has about the needs and aspirations of consumers in India. By elevating its customers to a level of being ‘guests’ and not just passengers, Kingfisher Airlines has endeared itself to consumers.