Kingfisher Airlines, India’s market-leading airline, today became the first airline from India to embrace social media and set up a full-fledged formal presence on www.twitter.com . This initiative will make it easier for anyone to receive instant updates from Kingfisher Airlines and more importantly, opens up a new platform for the brand to actively converse with its guests. With the debut of this service, Kingfisher Airlines joins a growing global band of savvy marketers who have recognized the power and reach of new media like the social and community networking.
According to Wikipedia, ‘Twitter is a free social networking and micro-blogging service that enables users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications”.
FlyKingfisher on Twitter is a free social service that enables guests and users to read updates from Kingfisher Airlines and in social media lingo, these are known as the FlyKingfisher tweets.
Commenting on the launch of yet another market and category innovation, Mr. Vikram Malhotra, Vice President-Marketing, Kingfisher Airlines Limited said, “Twitter has significant potential to reach massive number of people quickly and easily and with minimal effort on their part. With the launch of the FlyKingfisher on Twitter, we hope to start a dialogue and actively participate in conversations with our stakeholders in a setting where people are connected without intermediaries through their interests and relationships. For the new media evangelists at Kingfisher Airlines, this is just the first step forward in our social media engagement plan and as we continue to celebrate the shift of power to the consumer, we expect this service to evolve into an interactive marketing tool. At Kingfisher Airlines, everything centres around our guests and our philosophy has been to wow and delight our guests with a bundle of seemingly small things which bring on that smile and bring back the style into flying.”
Given the fact that ‘airlines’ are one of the most commonly mentioned categories of brands on Twitter, this service will be a very valuable tool for Kingfisher Airlines to start a dialogue with stakeholders and actively participate in the conversation. Kingfisher Airlines has a dedicated Guest Commitment team and now, with a presence on Twitter, they will be able to receive instant and fist-hand feedback.
The updates are text-based posts of up to 140 characters in length which are displayed on the Fly Kingfisher profile page and delivered to guests and users who have subscribed to it (followers) – via RSS, e-mail or mobile. The service is free to use over the Internet, but using SMS or the mobile site may incur phone service provider fees.