Kingfisher adopts new Timeline to socialise on Facebook

Bangalore: Kingfisher – one of India’s top 10 brands on Facebook has proved it yet again that it is one of the most digital savvy brands in the country. Kingfisher is the first brand in India to adapt to Facebook’s ‘Brand Timeline’ giving its consumers ample reasons for a qualitative interaction with the brand henceforth.

The switch to Facebook Timeline comes not just as a new look but a strategic move to engage with its consumers more qualitatively while also highlighting the milestones and narrating the story of the brand that was never told before.

The Kingfisher page has been positioned as a facilitator of ‘Good Times’ and strategically does not promote beer considering the profile of the Facebook users. The Kingfisher Facebook fan page currently enjoys more than 3.3 million likes and is growing on a 10% percentage month on month

Commenting on the new move, Samar Singh Sheikhawat, Senior Vice President, United Breweries Ltd said, “In the rapidly evolving world of digital communications, the changes might be multiple but the crux remains the same – finding innovative & instantaneous ways of touching the lives of consumers. At Kingfisher, we’ve always strived to set these benchmarks by moving on to new platforms swiftly & and utilizing the inherent strengths of the medium to forge a deep, meaningful relationship with our consumers. In keeping with that philosophy, Kingfisher was the first Indian brand to adopt the recently launched Facebook Timeline for profiles on Feb 29, 2012. Our endeavour now will be to use the key features of the format in a uniquely creative manner and make the consumer interactions on Facebook richer and more memorable.”

Facebook Timeline went online in September 2011 that offered Facebook users the joy of revisiting their lives with a collection of photos, posts and apps facilitating a digital autobiography! Facebook has now rolled out the Timeline for brands which will transform the way brands communicate and interact with consumers drastically. The latest format provides brands with new options for self expression allowing the brands to narrate their corporate story with milestones, highlight the brand’s key campaigns .

Kingfisher first made its entry into Facebook in April 2008 and has been successful in constantly engaging with its consumers for the last 4 years. The numbers of fans have been growing in leaps and bounds year after year, a clear indication of the ever increasing popularity on Facebook. The number of fans on Kingfisher page stands at 3.3 million currently in comparison to 6.5 lakhs in 2010.

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