Ashish Kharwatkar and A P Zeth have been appointed as the new creative directors – copy and art – respectively by Lowe Lintas.
The duo will be reporting to Arun Iyer who is the group creative director at Lowe Lintas. Prior to the appointment Kharwatkar was working with DDB Mudra while Zeth was with OgilvyOne Worldwide.
Kharwatkar has also worked with Grey Worldwide, Enterprise Nexus, DDB Sri Lanka and Draftfcb+Ulka. Speaking about his appointment, he said, “Lowe is one of the few agencies that has achieved an enviable balance between creativity and effectiveness. Which is why, it had always been high on the list of agencies I would like to work for. But it was this opportunity to work with Arun Iyer and his portfolio of brands that sealed it for me.”
Zeth has worked with Contract Advertising, TBWA Anthem and Maa Bozell. “I’ve had a great stint with OgilvyOne, having spent five years there. It was a natural progression for me to move to a bigger agency.” he said.
Source: Bombay Adclub