Kenscio Digital to expand market for Digital Direct Marketing in India

Bengaluru: Kenscio Digital today announced a restructured service model, focusing on Digital Direct Marketing and email marketing in India, including formally rebranding the firm’s earlier name, Sprinklr India to its current name- Kenscio Digital Marketing.

The new service model of Kenscio aims to focus on the growing market for Digital Direct Marketing in India, estimated at close to 50 crores at present and expected to grow to close to 250 crores over the next two-three years. Kenscio will penetrate the market to work with close to half of this market over the next year.

With its combination of a world class technology platform and in depth expertise in digital marketing, Kenscio is well positioned as among the only firms to tap the growing market for DDM. Kenscio works with some of India’s leading companies across sectors, to develop and execute intelligent and measurable email marketing campaigns for them.

The company also announced that it has been shortlisted among the finalists for the prestigious Red Herring Top 100 Asia 2011 award, recognizing Kenscio as an emerging company with promising and innovative technology. With hundreds of companies participating and competing each year, Red Herring’s Top 100 Asia has become a mark of distinction for identifying promising companies and entrepreneurs across the continent and the globe.

Saurav Patnaik, Co-founder & Vice President, Marketing, Kenscio Digital said, “We are excited and happy to have been shortlisted to win a prestigious recognition such as Red Herring Top 100. It reiterates our decision to adopt a differentiated approach within the growing digital marketing space and focus on the increasing need for companies to invest in intelligent email marketing, ensuring them effective and measurable results. Our customer base has increased ten times in the last two years and the email volume has increased fifteen times. Indian CXOs have just begun to discover the value of DDM and we are focused on educating them and increasing the size of this market further.”

Alex Vieux, publisher and Chairman of Red Herring said, “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Kenscio Digital shows great promise and therefore deserves to be among the Finalists. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact.”

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