Jakarta : As part of the much anticipated new management line up for Indonesia’s number one agency, Ogilvy & Mather has announced the appointment of Katryna Mojica to lead the Indonesia office. Mojica will move from Ogilvy in Vietnam where she has been for the past eight years (four of them as CEO) and start in Jakarta on March 26th. Alex Clegg will replace Mojica as CEO in Vietnam where he has been Managing Director and Planning Director for the past six years.
Gustavo Asman joins from Wing New York where he has been CCO for the past six years. With more than 100 awards to his name, including Cannes Lions, Clios, Montreaux and Echos, Argentina-born Asman is excited at the prospect of his new role: “Indonesia is currently one of the world’s fastest growing markets and to be a part of that growth with Ogilvy is a dream come true.”
Mojica is from the Philippines and has been with Ogilvy for fifteen years. Most recently she has led the growth and expansion of the successful Vietnam office where new business and acquisitions have formed the core of the strategy there.
“In Indonesia, Kat’s expertise in acquisitions, digital and new business development will complement her deep knowledge of the Ogilvy Asia Pacific operations,” says David Mayo, President Ogilvy & Mather ASEAN. “She is absolutely the right person for the role as we launch our next Five Year Plan with acquisitions and world class ideas and strategy at the core.”
These moves represent a second wave of investment by Ogilvy in Indonesia, which is already the country’s number one agency by billings, with more than 200 people and key clients including Unilever, Konimex and Nestle. In 2012, the Agency celebrates 40 years of operations in Indonesia and Mojica will be charged with leading the existing strong discipline leadership to implement an ambitious growth agenda.
“We are not alone in expecting Indonesia to be the next big growth engine after China and India,” says Paul Heath, CEO, Ogilvy & Mather Asia Pacific. “Given its size, importance and potential we want to invest ahead of our clients and competitors in a world class strategic and creative offer that sets the market ablaze. Katryna and Gustavo and the strong discipline leaders we already have are the perfect combination to bring our Five Year Plan to fruition.”
Mojica will report to David Mayo, President Ogilvy ASEAN. Asman starts in February. In the interim, Mayo will continue as CEO of the Indonesia Group.