Mumbai: Katha Group has won the advertising rights for Punjab Roadways who’s fleet includes 1044 Buses of Punjab.
They won the advertising rights for three years through a cut throat tender in which leading companies like Jagson Publicity,Prithvi Ads and Big Street.
Krishnendu Sen, Chairman – Katha Group said, “We are delighted to win the three-year contract from Punjab Roadways and we share their vision of providing a reliable, efficient and economical means of Passenger transport to the common man of Punjab”.
Advertising options on buses include concept bus campaigns and full bus wraps.
Out-of-home media is increasingly becoming a key source of information for people on the go in India. In Punjab these Buses operates 2.77 lacs kmss. Daily for different State/Inter-state routes and about 5.00 Lacs passengers travel daily in these buses. These outdoor mediums will attract more advertisers to put up creative campaigns for maximum reach. This will definitely contribute to the growth of the Indian advertising expenditure, and fuel the growth of the out-of-home media industry.
Established in1986 as a media buying service and a specialist in out-of –home Media, ”katha” has lucratively branched out into other forms of media and production over the years. Our peculiarity is triggering, developing and maintaining an enduring relationship with our clients as well as vendors. Our longevity in the market is a testimony to our client’s success.