Katha announces new modes of outdoor advertising

Mumbai: Katha Mediatix India Limited , the pioneer in outdoor media and a specialist in media buying is all set to introduce newer concepts of Branding & Advertising in the exteriors and interiors of the luxury 5 Star hotel property “Sahara Star.

Katha is offering a never thought of concept which will be a breakthrough in the world of advertising in India.

The group has gone one step ahead and explored the new approach to make outdoor advertising and branding more scenic and audible within a five star property ,” Krishnendu Sen, Chairman, Katha Group said.

The group has identified unique places for advertising and branding in the luxury five star hotels right from Wall Wraps in the Exterior to the Interior Backlit Flex, Behind Fountains, Unipoles, Back & Front Lollipops, Outdoor Lamps, Mascot Advertising, Fascade at the parking entry, Backlit Branding, LCD Screens in Restaurants & Swimming Pool, Stage Branding, Inflatable Static ship to the Scrollers in the lounge.

The Sahara Star property is an epitome of luxury, the world’s largest hotel is known for its non pillars construction and clear-to-sky dome. This high-class hotel is situated in 55,000 square feet tropical lagoon. The hotel rooms have been designed in circular design. Nature finds abode here with India’s largest marine aquarium that is home to many wonders of marine life. The world’s first three compound-curved custom designed all glass panoramic elevators rise in the tropical lagoon. This luxury five star hotel is loved by visitors from all over India and abroad for Business Meeting’s, Leisure and Stay which can be explored for advertising and branding said Mr Sen.

Katha is moving towards redefining outdoor advertising with OOH properties of International Standards. “The innovative branding reflects another exciting new chapter in the history of a very successful company reflecting the innovativeness of the group towards redefining advertising in India. Now for the first time Mumbai city will witness a spectacular wall wrap which covers the entire dome of Sahara said Mr. Sen.

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