Katha acquires new innovative medium of branding

Mumbai : “Katha” continues it’s innovative branding medium with India’s leading beauty & hair salon Jawed Habib. Katha will be offering unique advertising platforms at all the 221 Jawed Habib Center’s across the country. This will also include the latest saloon at Mumbai Airport.

Jawed Habib has integrated hairstyling, beauty & personality grooming in India and abroad. His concept of hairstyling is a perfect amalgam of Indian & western hairstyling based on science and the Geometrical System. Today,Jawed Habib savors eminence for professionalism and client satisfaction from all over the world.

Katha’s branding will include a wide range of advertising options like scrollers, neon signs, LCD Screens, newspaper & magazine racks and posters…etc. the salon will be surrounded by 200 sq ft widely spread eye catching branding options for Katha’s clients.

According to Romeer Sen, Executive director of Katha Mediatix Limited, “Salon branding provides advertisers with a platform that captivates and entertains consumers. With lifestyle-driven; age and gender specific advertising sites, brands can be directed to highly defined markets”.

Salon Branding also helps to get the relevant message in front of the right audience at the right time. On an average a customer spends 30mins in a salon and there are many ways an advertiser can cash on this. From FMCG products to something more detailed purchase can also be done through salon branding. This concept is popular in tier I cities,with this tie up Katha can penetrate in tier II and tier III cities and target a wider untapped audience.

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