Mumbai : Keeping in mind the symbolism of Dussehra, victory of good over bad, Radio City’s Kasa Kai Mumbai, the city’s most connected show is now set to identify and address social and civic issues which plague Mumbai.
Mumbai ke Raavan Ke Dus Sar, is a unique campaign initiated by Mumbai ke dost RJs Archanaa and Salil on the breakfast show Kasa Kai Mumbai (7-11 am) where they will focus on the 10 evils that Mumbaikars are facing day in and out.
Radio City will highlight a new issue each day. The issues include Population menace in Mumbai, the nuisance of spitting, poor garbage management, Illiteracy, the advancement of slums, poor Infrastructure, Electricity & water shortage, Traffic Problem, Public Transport concerns as well as the rampant construction.
This week long initiative will see listeners ranking the concerns on order of priority with possible solutions being discussed. In addition Mumbaikars will also have an opportunity to get view points of the concerned authorities and interact with them.
Talking about this unique drive Rana Barua, Executive Vice President, National Head-Programming & Marketing Radio City 91.1FM said, “Radio City’s Kasa Kai Mumbai is the show that cares about the well-being of the Mumbaikars and touches upon everything that’s relevant to them. In the recent past we have taken various initiatives under Kasa Kai Mumbai, such as City Ki Taxi, Chai Garam and Kanda Bhaji which have evoked a very positive response from Mumbaikars. In line with the spirit of Dussehra, Kasa Kai Mumbai will be upholding issues relevant to the Mumbaikar and will help find a solution to the same.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.