Kartikeya Dixit and Soumya Nagabhushan join IBD as Associate Creative Directors

Delhi: IBD India or Integrated Brand Development a Hakuhodo Percept company, has added the twin team of Kartikeya Dixit and Soumya Nagabhushan – Sam as he is called in the fraternity as Associate Creative Director(s). Both of them will be based out of IBD’s office in Gurgaon. IBD as you are aware has been in the news lately, picking up businesses- Pure Home+ Living, Iinstinct Deodorants, Shlipa Cosmetics, Saks Salons, Radius Infratel and more! Buoyant with recent business acquisitions, the agency which believes its creative as its cutting edge product is set for an exciting growth phase.

The mandate for Kartik and Sam would be to strengthen and put the creatives team under the Jai Singh and Akash Sharma, the two senior creative honchos of Gurgaon into what they call- overdrive. “With both of them joining the growing team, IBD India will fortify its creative output and you can be assured of some more out-of-the box solutions for our clients” adds Srikant Rath, Senior Vice President .

Kartikeya has more than 7 experience in both ATL and BTL spaces. Prior to this, he worked in Ogilvy, Rediffusion Y&R and Dentsu in various capacities. He has worked on brands like LG (Home Appliance & Home Entertainment, FPDs), Sprite, Honda, Wild Stone Park Avenue, Religare etc.

Speaking about his new agency Kartik says, “I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work.”

Kartik is an avid reader and likes to watch movies and listen to music in his leisure time. His expertise in various areas of brand building campaigns will definitely help IBD India reach to greater heights.

Soumya (Sam) has to his credit over 6 years of advertising experience seeing actions on brands
Like LG, Nestle, Frito Lay’s, Maruti Suzuki, Dabur, Honda, Havell’s etc. to name a few.

On his new assignment at IBD, Sam says, “ It’s going to be both an interesting and challenging time in IBD. IBD is an exciting place with an enthusiastic bunch of people believing in doing great creative work. What’s more, the client mix offers you great opportunity to do good work.”

Soumya in his spare time indulges himself with travelling, watching movies and graphic designing.

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